Our Story

About us

Born in Assam’s lush landscapes, 4 Bear is the answer to every adventurer’s thirst for something fearless, fresh, and fiercely local. We started by gathering around crackling fires—not in boardrooms—to dream up brews that taste like curiosity on the tongue. Every recipe blends Assam’s rich heritage—tea aromas, river stones, wild spices—with modern craft-beer know-how. We’re as much about the people who share a can as we are the beer itself: storytellers, trailblazers, and the bold at heart. Today, 4 Bear stands for community over commodity, daring flavor over the ordinary, and a spirit of freedom you can taste in every drop.

#BeerForANewWorld

Born by the Fire

It all started with a spark—friends gathered around a crackling campfire, experimenting with simple ingredients and big ideas. Those first small-batch brews captured the spirit of the wild, and the 4 Bear tradition of bold flavor was born.

Roar on, friends—cheers to bold brews!

- Veeru, Brand Mascot

Meet Veeru

Veeru isn’t your average bear. He once wandered into a tea garden seeking honey and discovered the magic of Assam’s aromas. Wearing his bright red hoodie and cool glasses, he’s a natural connector—chatting up spice growers at dawn, swapping stories with riverboat captains at dusk, and hosting impromptu campfire jams under the stars. One night, he mixed wild peppercorns, local hops, and a dash of ginger—right by the riverbank—and that experiment became our first unforgettable brew. Now, Veeru shares that recipe and his warm, fun spirit with every friend he meets—always curious, always welcoming, and always ready for the next adventure.

4Bear Brewing Community

Gather Boldly

Pop-up meet-ups and campfire socials

INTRODUCING

Share Stories

Online forum for tips, tales, and cheers

Grow Together

Community-co-created brews and events

4Bear is more than beer—it’s a tribe. From backyard meet-ups to online chatter, we bring together adventurous souls who crave connection, conversation, and a cold can of courage.

Join the Bear Club

Ready to join Veeru’s circle? Sign up for members-only releases, VIP invites, and your own Bear persona badge.